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DMP develops next-generation 3-D graphics processors for the embedded
market with a focus on the digital consumer, including products such as
mobile phones, handheld games, navigation systems and arcade games.
DMP's graphics intellectual property (IP) core for next-generation
embedded systems has allowed them to make high-quality image displays
that rival traditional high-end systems by keeping the system size,
footprint and levels of energy consumption as small as possible. As a
startup in a highly competitive industry, DMP needed a datapath design
process that would allow them to deliver the highest quality products to
market quickly and with minimal engineering resources.
DMP licensed CellMath tools and IP as a complement to
their existing design process to provide the datapath design automation
they required to produce competitive graphics products in a timely
manner. CellMath's innovative architectures, libraries and algorithms
for optimizing datapath designs enabled DMP's engineers to make design
tradeoffs based on power consumption, area efficiency and performance.
CellMath tools provided DMP with optimized floating-point
functions and an automated design process that significantly improved
the performance and reduced the die area of their high-performance
graphics processor products.
 "CellMath
tools provided the automation and built-in timing engine that enabled us
to quickly explore many different architectures early in the design
process, something that would never be easy, given our schedule, when
hand coding these functions. This gave us higher quality and higher
performance designs and allowed us to focus on differentiating our
product in core graphics features."
-- Tatsuo Yamamoto, President and CEO, Digital Media Professionals
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